Jordan Birch Chris Boyd ugly sweaters

Jordan Birch and Chris Boyd, ugly sweater pioneers, are featured in Rock Your Ugly Christmas Sweater. Photo courtesy Jordan Birch and Chris Boyd

In 2001, two guys in Vancouver, Canada kicked off the ugly Christmas sweater craze by throwing an epic party. Photos from that seminal event went viral, and Jordan Birch and Chris Boyd are still going ugly strong. On December 21, they are hosting what promises to be another epic rager, at the Commodore ballroom.

We proudly featured a photo of Jordan and Chris on page 28 of the book (and on the back cover). We are thrilled they shared their hilarious holiday memory with us.

The boys in ugly took this shot with our book at an Urban Outfitters in Vancouver, at Robson and Granville.

Very niiiiice!

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